Last Updated on February 4, 2020 by Digital Markeeter
There is a recent update about this solution at the bottom of this post. So if you want to skip to latest information then read my latest update below. Or you could read the whole post from the start as it will give you some insights into Facebook working. This is will give you a better idea of what to do and prepare for any troubles with Facebook.
Since Facebook has rolled out the ad breaks to all the Facebook pages there has been an ocean of publishers who enabled it right away and started using the ad breaks. And so did many publishers. Who enabled the video and breaks on their pages right away when it became enabled.
Then it happened to many and might have happened with you too if you are reading this blog post by searching this topic on google and clicking our link. So, you woke up the next day and what you see is that you lost the ad breaks monetization for your Facebook page.
Why Facebook Is Disabling Ad breaks for most pages?
Before we tell you the solution that is working right now, it’s important that you know what is causing Facebook to disable ad breaks for your Facebook page.
Facebook answered this question in their latest update about video rankings. In which they explain that Facebook ranking videos using three main factors
- User intent and loyalty
- Video and View Duration
Your videos will be ranked higher if users watch them
- again and again
- watch for longer durations
- video are unique and offer value and authenticity
And this is the 3rd factor mainly and all three collectively according to Digital Markeeter that is causing you to lose ad breaks access.
The 3rd factor is the most and main important factor which is causing Facebook page owners to lose monetization for videos on their page. Facebook does not want you to use content that is being widely used by other Facebook page owners. You should share videos that are authentic, relatable to your audience, and provide value. Blindly using content that has already been used by several other publishers will signal facebook of that video to be spammed all over Facebook and such regular behavior will cause you to lose access for ad breaks.
The solution is simple and not rocket science. But its a little tricky. Facebook will not entertain your appeals and you will every time get a rejection whenever you appeal against this decision. Rather, what you should do is that you should work on your page. Create and publish regularly very engaging content on your Facebook page without stopping. It’s important that you create great engagement on your page without posting any links.
Carry on with this pattern for a month or two and you will notice that your monetization will be back automatically within a month or two.
Update 21 Sep 2019: This solution does not seem to be working now. As pages are not returning to monetization automatically. Does not matter how long you leave your page for it will not return back to monetization.
I don’t know why but I feel like anytime I provide a solution here or any solution that’s easily available online to people stops working in a few weeks.
I still got a trick to get approved for monetization again after being rejected as you did not meet community guidelines or they said limited originality of content.
I cannot share the trick as I am sure it will stop working too if many people know this. But here is a thing that I can tell you for sure will work.
Create original content. It’s not really that hard if you think. it just requires a little hard work. So many copyright-free videos are available if you look around. And you could write the content yourself too.
You just got to work with a focus on this. Facebook is only improving and becoming more strict with every passing day.
I love reading your comments. Keep me updated on what you tried what worked and whatnot.