To rank on Google you have to follow Google guidelines and follow all the checklist that would be provided in the post below. If a content writer does not write according to the given guidelines and uses proper formatting and SEO techniques then the user should not be surprised after he does not see traffic even after months.
Especially these days there is too much competition and too many writers are fighting for the same keywords and topics to rank on Google. so you have to present yourself as the best choice Google has.
What does Google want?
Google wants proper
H tags mean h1, h2, h3, etc,
google wants inbound and outbound links to add authority to your post.
Google wants backlinks to your post which tells Google that you are popular and you should be ranked.
Google wants image SEO to be done with relevant meta tags.
Google wants meta information.
Google wants readers to have a good user experience on your website.
Just make sure you complete these simple steps and I assure you will see your website in search results sooner or later. Now this could be a simplified way of explaining how to rank your WordPress posts on Google.
Search engine optimization is a huge field that requires a very advanced understanding of content writing. In this post, we will learn the basics of a good WordPress blog. This blog is for new writers who want to improve their content writing and ensure that their blog posts are presented to Google in the best possible way.
Consider this as a very initial post that you will write to first get ranked on Google. Now without wasting any further time lets start.
Here is your main checklist before clicking that publish button.
- Add the main keyword in your title
- Post slug should be your main keyword
- Add h2, and h3 heading tags to your content
- Mention your keywords within your description
- Add inbound and outbound links to your content.
- Add multiple images to the content
- Rename images with relevant keywords before uploading
- Add meta information in all images
- Add post meta information.
Now lets discuss these steps in a little detail.
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Table of Contents
Post Title
The post title should include your main keyword in the title. The title should not be very small or long. The post title could be between 7 to 15 words.
For example in this blog post my target keyword is “How to write a blog” and you can see i have included the keyword in title and i used in start of title.
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Post Slug
The post slug is your URL or you may call it permalink too. Keep the post slug short. An ideal slug is mainly the keyword. For example, my slug for this blog post is
https://digitalmarkeeter.com/how-to-write-a-blog
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Heading Tags
A very important part of your blog are your heading tags. You may understand it as headings and subheadings. Your post title by default has H1 tag meaning the best heading the post.
So we will not use H1 tag anywhere else in these post. Keep only one H1 tag. After H1 tags you add headings in content area of your blog. And in your content area main heading would have H2 tags and headings within H2 tags would have H3 tags and so on.
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Add Backlinks
Backlinks are the soul of a website. The more the backlinks a website has the higher authority it has in google and better chances to rank higher in search results.
Now there are two types of backlinks one inbound backlinks and other is called outbound backlinks.
Inbound backlinks:
are the links within your blog post that rank to other relevant articles on your website. For example as in this blog i am teaching users about writing a blog to rank higher in Google then i would tell users you need a better keyword research too. Now i could link the keyword research word with other post on my website if i have regarding doing a better keyword research. Google considers this as a positive signal to the linked post.
Outbound Links:
outbound links are the links that you links to external websites. for example if i recommend the users keyword tools like ubersuggest or semrush for keyword research and link to those websites. They would be considered as outbound links.
You should include at least 3 inbound and 3 outbound links to add authority in your blog post. You may add more links if you think are needed.
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Add Images
Adding multiple relevant original images is very important. it adds authority to your content, increases user experience, and adds much needed detail in your content.
Rename Images
You must rename your images before you upload it is important for image SEO and ranking on google. this will help google rank your images in search results. as the image name will suggest google under which keyword it needs to rank your image.
Image S.E.O
It is very important to do proper image SEO if you want to rank on google. add all the alt tags for image. This includes image name if you haven’t renamed yet, description, caption etc.
Add Meta Information
The final step is to add a post meta title and meta description. This is the information that is displayed in google search results. So make sure you optimize your meta post information and include relevant keywords in the title and description.